The Big Evidence Debate: Introducing the 50% rule
As a news editor, I developed my own 50% rule: reporters should spend as much time writing their stories as getting the stories in the first place. Journalists often race back into the newsroom with great tales to tell. But they don't work hard enough on their copy to convince readers to give up valuable time to digest what they have written. The central message isn't quite clear. Headlines are buried away. Editors, to their eternal frustration, always run out of time to do the articles justice.